All
DESIGN
FOOD
BUSINESS
TRAVEL
LIFESTYLE
CULTURES

A digital badge and certificate for LITTLE FUJI Design Studio, awarded by Wix Studio. The badge features a cute Mt. Fuji character with the label “CERTIFIED – Expert Web Designer,” and the certificate highlights excellence in web design, issued on July 21, 2025.

Wix Studio League Begins! LITTLE FUJI Joins as a Certified Web Designer Expert

LITTLE FUJI has been recognized as a Studio League member and Wix Studio Certified Web Designer Expert. This highlights a commitment to simple yet professional, client-focused design from New Zealand to the world.

DESIGN

Jul 23, 20254 min read

Full exterior view of DAISO JAPAN and Standard Products storefronts inside a shopping mall.

Discovering Daiso Japan in New Zealand: A Multidisciplinary Designer's Delight

Daiso’s newest Auckland store opens at Sylvia Park! Japanese designer LITTLE FUJI explores THREEPPY and Standard Products in this firsthand report.

LIFESTYLE

Jun 29, 20254 min read

Illustrated forest scene with a cabin by a lake, featuring a triangular blue character and a kiwi bird sitting outside. The Japanese title reads 'Designer Burnout #2: Reflecting on Creative Origins through Walden by Henry David Thoreau'

Burnout as a Designer #2 Returning to the Roots of Creativity with “Walden”

A personal reflection on burnout, solitude, and the roots of creativity — inspired by Thoreau’s Walden and life in nature.

CULTURES

Jun 16, 20259 min read

Burnout as a Designer #1 - Not to Fix, but to Coexist With

Burnout is something many designers and creatives experience at some point in their careers. In this post, I share my personal story as a freelance designer who went through burnout, along with how I chose not to “overcome” it, but to face it and coexist with it.

CULTURES

May 27, 20255 min read

A Fuji character floating in a bubble underwater with the text: 'To not drown in waves of information. What a designer realized after quitting social media.

Recovering from Social Media Fatigue

Feeling drained by social media? This post reflects on how social media fatigue can cloud a creator’s mind—and how books, blogging, and slowing down can bring it back.

LIFESTYLE

May 25, 20256 min read

A soft serve ice cream with colorful toppings is held up toward the back of a parked ice cream truck on a residential street. The background features a clear blue sky and tree-lined sidewalks.

Gotcha Lucky Encounter! New Zealand's Ice Cream Truck

A little story from the day I ran into one of New Zealand’s iconic ice cream trucks.

FOOD

May 5, 20252 min read

A sashimi platter on crushed ice featuring beautifully arranged slices of tuna, salmon, and white fish, garnished with shredded daikon, shiso leaves, and bamboo trays.

Japanese Premium Sushi Buffet in Auckland – EBISU OKI NO SUSHI SATURDAY Review

Enjoy authentic Japanese cuisine and all-you-can-eat Sushi in Auckland! Japanese Premium Sushi Buffet in Auckland – EBISU OKI NO SUSHI SATURDAY Review

FOOD

Apr 13, 20253 min read

An A-frame sign placed on an asphalt sidewalk. The top half shows baked goods like muffins, while the bottom half displays a photo of colorful market tents. Bold text at the center reads, "WELCOME TO THE BRITOMART MARKET."

Tasting the World and Explore Handmade Shop in Auckland: Britomart Saturday Market

Explore the vibrant Britomart Saturday Market in Auckland! From global street food and handmade crafts to new local shops like EKIBEN and Duck Island Ice Cream — perfect for a weekend stroll.

FOOD

Apr 13, 20254 min read