Wix AI Visibility Overview: Tips, Limitations, and GEO Insights
- 23 hours ago
- 13 min read
What Is Wix AI Visibility Overview?
If you're a Wix user, have you been using Wix AI Visibility Overview?
Wix AI Visibility Overview is a relatively new analytics feature announced by Wix in 2025.
Over the past few years, many people have probably noticed that the way we search for information on the internet has changed significantly.
In addition to traditional Google searches, more and more people are now using generative AI tools such as ChatGPT and Gemini to search for information through conversational interactions.
As a result, it is becoming increasingly important not only to improve your search rankings through traditional SEO, but also to analyze and improve how AI recognizes your website and introduces it in its responses.
As of July 2026, Wix AI Visibility Overview supports ChatGPT, Gemini, and Perplexity, allowing you to check how these AI platforms mention your Wix website and recognize your brand.
It also allows you to compare your website with competitors and analyze the sources that AI is referencing.
The feature is provided as a tool to help you understand the current state of GEO (Generative Engine Optimization), and is available for free from the Wix Dashboard.
I have been using Wix AI Visibility Overview continuously since it was first released, so in this article I would like to share how I use the feature and some important points to keep in mind when using it.
Note: You can find AI Visibility Overview in your Wix Dashboard under Marketing > SEO & GEO > Go to AI Visibility Overview. It's a little difficult to find, so I recommend bookmarking the page.
What You Can Learn from Wix AI Visibility Overview
There are four main things you can learn by using Wix AI Visibility Overview.
①Site Mentions and Visibility Score Across Major AI Platforms
You can analyze how often and in what way your website is mentioned across the three major AI platforms: ChatGPT, Gemini, and Perplexity.
You can easily switch between each platform using the tabs at the top of the screen, making it easy to compare their performance.
The interface is designed so you can see at a glance which AI platform mentions your website the most, and personally, I find it to be simple and very easy to use.
If I had one wish, it would be the ability to visualize score trends with graphs or save historical data.
However, it seems that the results are simply updated each time you click the "Run test again" button.
I update the results once a week and track the changes by recording each platform's score, along with which questions mention my website and which do not, in a spreadsheet.
What Are Query Prompts?
For those who don't use AI very often, the query prompts you can configure on this screen are the questions that are sent to generative AI platforms such as ChatGPT, Gemini, and Perplexity to investigate how your website is introduced or cited in their responses.
For example, let's say you open ChatGPT in Google Guest Mode and enter the following prompt:
Who is a Japanese Wix designer in New Zealand?
In response, ChatGPT displayed information about my LITTLE FUJI Design Studio website and designer profile, along with reference sources such as the Wix Marketplace.
By anticipating the kinds of questions people are likely to ask AI and registering those queries in Wix AI Visibility Overview, you can continuously analyze how your website is recognized and presented by AI.
Comparing the results for each query also provides valuable insights into what types of content you should improve or expand in the future.
I use these results as a reference to improve the consistency of my website's content, strengthen related keywords, and increase opportunities for my website to be mentioned or cited on external platforms such as the Wix Marketplace and social media.
In some ways, this is similar to the traditional SEO concept of building backlinks. However, I believe AI search places importance not only on backlinks, but also on brand mentions, first-hand information, and expertise.
Ultimately, I use this feature with the goal of strengthening the expertise, credibility, and brand awareness of both LITTLE FUJI Design Studio and myself as a designer, Ayaka Fuji.
When you open Wix AI Visibility Overview for the first time, a set of query prompts is automatically generated based on your website details, URL, business name, and other relevant information.
For each query, you can view detailed information such as:
Whether your website was mentioned in the AI's response
Which page on your website was referenced, or where the information used in the response was found
Whether the query is a branded or non-branded query
The number of sources the AI used to generate its response
While the number of mentions is an important metric, you can also see where your website ranks among the sources referenced in the AI's response, providing additional insight into your visibility.
②Competitors by visibility score
Based on your registered query prompts, Wix AI Visibility Overview displays AI visibility scores for five websites, including your own and those of your competitors.
Because scores are shown separately for all three AI platforms, you can easily compare how each website performs across ChatGPT, Gemini, and Perplexity.
I use this feature to research competitor websites and identify opportunities to differentiate my own website, as well as areas where it could be improved.
The websites shown are not always the most relevant competitors.
However, because they are generally sites that target similar keywords or cover similar topics, they often provide useful inspiration.
Seeing different ways of presenting content can offer fresh ideas and new perspectives for improving my own website.
③Top sources by references
This section shows the sources that AI platforms used to generate their responses, along with how many times each source was referenced.
This section makes it easy to see which websites and platforms are most frequently referenced by AI.
If you notice that your website or business information is missing from a particular source, it can help you identify opportunities to create a new profile or update your existing information there.
In my case, I found it particularly interesting that the three AI platforms relied on completely different sources.
Since I also maintain profiles on several freelancing platforms and social media channels in addition to my website, I use this information to ensure that AI can recognize and reference my work from a variety of sources, rather than relying on a single platform alone.
④Brand perception
This section displays AI's response to the question:
"How is [your business name] perceived online? What are the main strengths and weaknesses?".
Because it summarizes how your website or business is perceived online, it provides a useful snapshot of your current brand perception from the perspective of AI.
If the response does not accurately reflect your business or contains misleading information, it may be a sign that you should review the keywords, messaging, and content across your website to better communicate your expertise and brand identity.
Keep in mind that these changes are not reflected immediately.
Improving AI visibility is a gradual process, so consistently updating and refining your content over time is essential.
When I first launched the LITTLE FUJI Design Studio website, AI actually misidentified it as a Japanese restaurant. (That may have been because I was posting far too many food reviews at the time…(>_<)lol)
Fortunately, all three AI platforms now correctly recognize it as a multidisciplinary design studio based in New Zealand.
My goal is to continue maintaining that accurate brand perception through regular updates.
The "Areas for Improvement" section is especially valuable because it often highlights information that is missing from your website or points out weaknesses in your online presence.
I use these insights as a guide for future content improvements.
Limitations of Wix AI Visibility Overview
Now that I've been using Wix AI Visibility Overview for more than six months, I'd like to share a few limitations and observations that I've noticed through firsthand experience.
Query Prompts Are Automatically Regenerated After 180 Days
The first thing I'd like to highlight is that query prompts are only valid for 180 days.
When I first encountered this issue, I was surprised because I couldn't find any mention of this expiration period in the Wix Help page for AI Visibility Overview.
As I mentioned earlier, I had created and tracked a set of custom query prompts.
However, one day when I opened Wix AI Visibility Overview as usual, every query showed a "Validation Error" status, and no mention results were displayed.
Assuming it was simply a temporary issue, I clicked the "Run Test Again" button.
To my surprise, all of my custom query prompts were immediately replaced with AI-generated ones.
My understanding had always been that query prompts could only be added or removed from the Manage Questions screen, and that my custom prompts would remain in place unless I explicitly clicked Regenerate All Questions.
Since I hadn't even opened the Manage Questions window or clicked the Regenerate All Questions button, I was genuinely shocked to find that my custom query prompts had been replaced automatically with AI-generated ones.
To understand what had happened, I contacted Wix Customer Care. This was the response I received:
After investigating the issue, we confirmed that query prompts remain valid for 180 days (approximately six months). Once this period has passed, a new set of query prompts is generated automatically. A new list of query prompts will be generated after 180 days when either of the following actions is performed: ・Running a new test ・Creating or deleting a query prompt from the Manage Questions scree
In other words, whether you're using AI-generated prompts or your own custom ones, once 180 days have passed since the query prompts were created, they are automatically replaced with a new set of AI-generated prompts.
In my case, I review and record these results every week and regularly adjust my query prompts based on what I'm tracking.
I hadn't been using exactly the same set of prompts for the full 180 days.
I believe the 180-day timer was reset when I accidentally clicked Regenerate All Questions several months earlier.
At the time, I manually recreated every one of my custom query prompts using the records I had kept in my spreadsheet.
Even so, it simply doesn't make sense to me that, after 180 days, the prompts are automatically overwritten without any warning or confirmation from the user.
When I raised this with Wix Customer Care, I was told that this behavior is currently working as intended.
In my opinion, however, the issue lies with the product design itself rather than with the implementation.
I sincerely hope this behavior is reviewed and improved in a future update.
Deleted or Replaced Query Prompts Cannot Be Restored
Another important limitation to be aware of is that once a query prompt has been deleted or replaced in Wix AI Visibility Overview, it cannot be restored.
You can add, edit, or delete query prompts from the Manage Questions screen.
Wix also allows you to view the questions and scores from your five most recent test results.
However, if you delete a query prompt or it is replaced after the 180-day expiration period described above, there is no way to recover the original query prompts.
For this reason, I strongly recommend keeping a separate backup of your custom query prompts outside of Wix, such as in a spreadsheet or document.
Clicking "Regenerate All Questions" Replaces Every Query Prompt
As mentioned earlier, clicking the Regenerate All Questions button in the Manage Questions screen deletes all of your existing query prompts and replaces them with AI-generated ones.
In my experience, the regenerated list contained only around 20 query prompts, and the quality was noticeably lower than my custom set.
More importantly, although I wanted to track queries in both Japanese and English, Wix generated only English-language query prompts.
For these reasons, I would recommend avoiding the "Regenerate All Questions" button unless absolutely necessary.
Website Mentions Are Not Always Detected Accurately
Wix AI Visibility Overview displays the number of times your website is mentioned across different AI platforms.
However, when you review the individual query results in detail, you'll find that the "Mentioned" and "Not Mentioned" labels are not always accurate.
In my case, I found several query results that were classified as "Not Mentioned," even though they referenced my other online platforms, such as note and social media, rather than LITTLE FUJI Design Studio directly.
Since all of these platforms are intentionally connected back to LITTLE FUJI Design Studio, I consider them valuable results.
Even if my website URL isn't mentioned explicitly, the fact that my brand is being recognized across different platforms is still a meaningful outcome.
How Wix AI Visibility Overview Could Be Improved
At the moment, Wix AI Visibility Overview is primarily a tool for reviewing AI search results at the time a test is run. It doesn't yet offer features such as continuous monitoring or automated reporting.
That said, I think one of its biggest strengths is that it allows you to quickly check AI visibility insights directly from the Wix dashboard, completely free of charge.
There are many analytics tools specifically designed for AI search, but most come with monthly subscription fees ranging from around $10 to several hundred dollars.
While these tools often support more AI models and provide deeper insights, they can be difficult to justify for freelancers, small businesses, and other users of no-code platforms who simply want to monitor their AI search performance.
From that perspective, although Wix AI Visibility Overview is still relatively simple, I believe it provides a valuable starting point for understanding how your website is recognized by AI search platforms.
Personally, I'd love to see features such as automatic tracking of changes over time, historical comparisons, and report generation.
These additions would make it much easier to monitor long-term trends and use the data to guide ongoing website improvements.
Understanding LLMO and GEO in the Age of AI Search
If you've been researching AI search, you've probably come across unfamiliar terms such as LLMO and GEO.
Both refer to strategies for improving visibility in AI search, and they're often used interchangeably.
There isn't yet a universally accepted definition that clearly distinguishes the two.
However, they have slightly different focuses, and understanding the difference can make the concepts easier to grasp.
The Difference Between LLMO and GEO
I'm not a specialist in website analytics or GEO/LLMO strategies.
However, after spending time testing and analyzing my site using Wix AI Visibility Overview, this is how I've come to understand the difference between the two.
LLMO | GEO | |
Full Name | Large Language Model Optimization | Generative Engine Optimization |
Primary Focus | Helping AI models (LLMs) better understand your content | Increasing the likelihood of being cited in AI search and AI-generated answers |
Key Priorities | Content quality, structure, and consistency | AI search visibility, citations, and brand recognition |
What Is LLMO?
My understanding is that LLMO focuses on optimizing your content so that large language models (LLMs), such as ChatGPT, can accurately understand and reference it.
It may be easiest to think of LLMO as a way of creating content that is easy for AI to interpret.
Since generative AI models like ChatGPT and Claude need content that is easy to understand, cite, and reference, factors such as clear structure, accuracy, expertise, and consistency become increasingly important.
For example, simply publishing AI-generated text as an article may not effectively demonstrate your expertise or originality.
This is because generative AI creates content by drawing on information that already exists.
Without original experiences or firsthand knowledge, the resulting content is more likely to resemble information and articles that are already available online.
In other words, AI values content that reflects your own experience, expertise, and original insights, rather than information that anyone could write.
What Is GEO?
My understanding is that GEO focuses on increasing your visibility by helping AI-generated answers include and reference your content.
For example, optimizing your heading structure, creating FAQ pages, and implementing structured data such as JSON-LD all help AI better understand and cite your content.
These practices overlap significantly with LLMO and share many of the same principles as traditional SEO.
With that in mind, I find it helpful to think of GEO as the broader strategy for increasing visibility in AI search, with LLMO forming an important part of that strategy.
That said, GEO is about much more than simply tracking how often your website appears in AI search results.
The most important factor, in my opinion, is consistently publishing high-quality content that AI can confidently understand and reference.
For example, if your website covers too many unrelated topics, it becomes difficult to establish a clear and consistent area of expertise.
I also believe that AI considers signals beyond your own website.
When your business is consistently mentioned across multiple platforms and social media, or has evidence such as hosted events, awards, or media coverage, those signals can help AI assess your credibility and authority.
SEO Isn't Dead—It's Evolving
In the past, we created content primarily to be understood and ranked by search engines like Google.
Today, it's also important for generative AI platforms such as ChatGPT, Perplexity, and Gemini to understand your content accurately and reference it as a source in their answers.
In other words, the target has expanded from search engines to AI. The core principles, however, haven't really changed.
lear, trustworthy, and expert content will remain just as important as ever.
I believe the future of website management and content marketing lies in building on traditional SEO while creating content that is also easy for generative AI to understand, reference, and cite.
LITTLE FUJI Design Studio's Content Policy
As generative AI becomes part of everyday life, LITTLE FUJI Design Studio is committed to creating content based on real experience and first-hand knowledge.
As a designer, I'm also cautious about relying on AI to create the creative work itself.
In many cases, it's easy to recognize AI-generated illustrations, thumbnails, or writing at a glance.
They often share similar styles, awkward color choices, and generic visuals that lack originality. Personally, I often find them impersonal and, at times, slightly unsettling.
I understand that many people want to use AI to produce content quickly instead of hiring a designer for every project.
However, I believe the expectations of those users are fundamentally different from those of clients who choose to invest in professional creative work.
They are looking for different levels of quality and different outcomes.
That's why I believe that, in the age of AI, the value of original creative work and genuine personal experience has become even greater.
1.Sharing First-Hand Experiences
When I recommend a place, product, or service on this blog, every article is based on my own first-hand experience.
I write about places I've visited, services I've used, and ideas I've personally tested.
For example, my honest review of hotels in Japan and local spots in New Zealand are all based on places I've personally visited and experienced.
I believe there's real value in sharing what I've experienced myself.
2. Using Original Photos and Creative Work
Whenever possible, I use photos and visuals that I have created or captured myself.
For travel articles, I include my own photographs from places I've visited.
For design tutorials and technical guides, I use diagrams, illustrations, and screenshots that I've created myself.
Creating thumbnails and visuals is part of my job as a designer, and I see it as a valuable way to keep improving my skills.
AI is a useful tool, but when an article is based on real experiences, AI-generated images alone don't prove that the author actually visited a place or tested a product.
That's why whenever possible, I use my own photos, screenshots, and original visuals.
I believe first-hand resources make articles more authentic and help readers judge their credibility.
Information online should never be trusted blindly, especially when it relies heavily on AI-generated content.
Comparing multiple sources is always important.
By consistently creating content based on original resources and real experiences, I hope to earn my readers' trust and build a website that is also trusted by generative AI.
Conclusion
This article shared my experience using Wix AI Visibility Overview over an extended period, along with some practical tips, limitations, and my thoughts on creating content in the age of generative AI.
At LITTLE FUJI Design Studio, I'll continue creating valuable content based on first-hand experience and original resources.
（Thank you so much for reading and supporting LITTLE FUJI Design Studio. I truly appreciate it!）
As Wix, AI search, GEO, and LLMO continue to evolve, I'll keep testing new features and sharing what I learn along the way.('ω')ノ
